Our Story in Every Incense Stick

Shu Incense team photo-founders behind handcrafted incense sticksWe are three friends, all born, raised, and living in Sichuan, who met at a hands-on incense-making workshop. United by a shared love of natural scents and traditional craftsmanship, we decided to create a brand that reflects our roots and passion—Shu Incense, named after “Shu,” the traditional abbreviation for Sichuan.

We truly enjoy the art of incense-making, immersing ourselves in every step—from studying ingredients to experimenting with different blends—until we achieve a fragrance that satisfies us completely. The process of focusing on our craft, testing, and refining each batch brings us joy and inspiration every day.

We believe incense has the power to bring calm, clarity, and a sense of harmony. Each fragrance is a gentle bridge connecting us to nature, inviting moments of mindfulness, reflection, and the quiet beauty that surrounds us.

  • Handmade

    Every step, from crafting to packaging, is made with care.

  • All-Natural

    Made only with natural plant ingredients, no artificial additives.

  • Sharing the Craft

    We share the incense-making processfor everyone to enjoy crafting.

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