Meet Our Studio

Shu Incense team photo-founders behind handcrafted incense sticks

Three Friends in Sichuan

We are three friends, all born, raised, and living in Sichuan, who met at a hands-on incense-making workshop. United by a shared love of natural scents and traditional craftsmanship, we decided to create a brand that reflects our roots and passion—Shu Incense, named after “Shu,” the traditional abbreviation for Sichuan.

Our Daily Joy in Crafting

We truly enjoy the art of incense-making, immersing ourselves in every step—from studying ingredients to experimenting with different blends—until we achieve a fragrance that satisfies us completely. The process of focusing on our craft, testing, and refining each batch brings us joy and inspiration every day.

A Little Escape

Lighting one of our incense sticks feels like a small escape. The fragrance gently fills the air, softening the tension of the day and giving you a moment to breathe, reflect, or simply sit quietly. We hope to bring the calm from our studio into your home. Not just incense, but a way of life. At Shu Incense, each stick carries a simple wish: “May you enjoy your time with yourself.”

More Than Just Incense—A Way of Life

At Shu Incense, each stick carries a simple message: “May you enjoy your time with yourself.”

  • Handmade

    Every step, from crafting to packaging, is made with care.

  • All-Natural

    Made only with natural plant ingredients, no artificial additives.

  • Sharing the Craft

    We share the incense-making processfor everyone to enjoy crafting.

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